For many businesses, being able to find a balance between these two seemingly similar elements can prove to be a rather uphill battle that eventually spills over into the actual business survival itself. Putting It Together Most businesses especially the smaller start up ones, run into trouble soon after its operations begin, due to a variety of factors all of which revolves around finances. For the enthusiastic business owner, the initial action of providing credit to customers may end up being a very poor business decision that will cost the business entity its future. By this action the intention is to entice the customer to make a commitment with the promise of eventual payment forthcoming. However this style does not really help the business entity as a whole. In order to start up the business, there may have been debts incurred which require the servicing of interest, thus without some incoming revenue immediately enjoyed, such debts will not be adequately serviced thus i...